Plastic promises are promoting branding blues
As more and more brands make sustainability front and centre of their branding efforts, Debbie O’Connor argues some might not be going far enough.
I’m not a particularly committed ‘greeny’. To be fair, I enjoy washing my hair, wearing deodorant and grabbing my groceries from the store rather than growing it in my self-sustaining garden.
However, I do have a sensible understanding of the damage that plastic is doing to our environment and as such I choose to recycle plastic into a different bin to paper or waste and I take reusable bags along with me when I do my groceries.
Why on earth are you giving your kids KFC on a weekly basis? And given the point of your article how is a self-sustaining garden a negative?