Platypus Shoes announces G Flip as first brand ambassador

Platypus Shoes has announced Australian musician G Flip as its first-ever brand ambassador, launching the integrated campaign ‘G’d Up from the Feet Up’.

The announcement:

Platypus Shoes announces Aussie-favourite singer, songwriter and drummer, G Flip, as its first-ever brand ambassador.

The partnership kicks off across Platypus’ 160+ stores with its new campaign, “G’d Up from the Feet Up”. Inspired by the energy G brings to their gigs, the campaign takes us behind the scenes with G to experience the raw moments, the build-up and the hype that makes the music we love.

With festivals back on the cards, the campaign takes you on a ride to get ready like G. From epic kicks to energetic gigs, see how G gets ready for their one-of-a-kind live performances they’re known for. Be inspired to authentically express yourself like G.

Using Platypus’ in-store recycling program ran through Australian Sporting Goods Association’s (ASGA) Save our Soles initiative, the brand up-cycled old footwear that consumers had dropped off in-store to create a custom-branded drum kit for the campaign. The drum kit ties together G and Platypus’ commitment to doing better through the brand’s Platypus Planet platform.

Speaking about the partnership, G Flip said: “I’m stoked to be the first ever brand ambassador for Platypus. I’ve always loved getting my shoes from Platypus so it’s very cool that I got to shoot this campaign and work with the Platypus team. Check out my festival edit and get yourself some sick shoes!!”

Platypus general manager, Armando Pedruco said that after launching the G Flip x Crocs collaboration last year, which was exclusively stocked in Platypus, it became obvious that they were a perfect fit for the brand.

“We are so excited to have G Flip on board as a Platypus ambassador. We are always pushing the boundaries here at Platypus – from our marketing campaigns to our genderless store merchandising. G Flip represents exactly what our brand is all about. We can’t wait to see our Platy magic continue to come to life throughout this exciting collab,” said Pedruco.

This partnership comes as Platypus is geared up to launch its own genderless fashion label – Not Only, due to launch later this half.

This campaign launches as of Friday 1st of July through a complete 360° omni-channel takeover including in-store windows, merchandising, website and social media. A private performance by G Flip for media and friends of the Platypus brand will take place in Platypus’ Head to Toe Melbourne Central store on Wednesday the 13th of July.

Source: AMPR


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.