Mumbrella360 delegates to get a hands-on taste of gamification in action

May 17, 2013 1:17

The panellists for media agency PHD’s Mumbrella360 session on the appliance of gamification to the world of marketing have been confirmed.

The session will be moderated and presented by PHD’s strategy director Chris Stephenson and also feature Colin Cardwell, founder and CEO of app and gaming development company 3rd Sense and Marigo Raftopoulos of RMIT University’s GEElab.

Along with a specially developed app for delegates to play along, the session will investigate the principles and theory of gamification, along with examples and tangible recommendations and applications for planning and creativity.

3rd Sense is the company behind hit gladiatorial game Swords and Sandals, and has created games for brands including AMP, Government NSW and Tabcorp.

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Cathie McGinn

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