Playersvoice.com.au locks in commercial partnership with MKTG
MKTG has locked in an exclusive partnership with sports storytelling site, PlayersVoice.com.au.
The announcement:
MKTG today announces its exclusive commercial partnership with the newly launched sports storytelling site, PlayersVoice.com.au, in an agreement that will see the agency move into a new territory of sports marketing.
The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver a premium and integrated marketing solution that is unique from any other digital publisher in the country.
Focusing on ‘The Human Behind the Headline’, PlayersVoice is a new online destination featuring rich and raw first-person stories from Australia’s elite sportspeople. Designed to deepen the connection between sports stars and fans, PlayersVoice integrates brands into content – rather than the traditional digital display model – ultimately allowing brands to build a meaningful connection and association with consumers who are in a heightened state of receptivity.
Speaking of the partnership between PlayersVoice and MKTG, Kerry McCabe, CEO of PlayersVoice, said, “Globally, the sports sponsorship sector is changing quickly as rights holders and brands attempt to keep up with fan behaviour. When identifying commercial partners, the two imperatives for us were to find a company genuinely committed to driving business outcomes for brands investing into sport, and with existing assets that complement the PlayersVoice offering.
“MKTG has exceptional assets and shares our vision for bringing brands from the sidelines to the emotional centre of all that is great in sport. We believe this will prove to be powerful partnership promising to deliver an exceptional end-to-end fan engagement experience for marketers.”
Matt Connell, National Managing Director of MKTG said, “Becoming the exclusive commercial partner of PlayersVoice heralds an exciting new chapter for our business and clients, as we move into a new territory of sports marketing.
“With PlayersVoice, MKTG has found an innovative new partner helping to engage brands with sports fans, moving beyond the live and stadium environment into the 24/7 digital world – giving direct access to content developed and shared by some of the country’s greatest sportspeople.”
“PlayersVoice is unlike anything else in the market. It offers a game-changing opportunity for our clients who aspire to associate themselves with Australia’s elite sportspeople in a completely safe and premium environment”.
Source: Dentsu Aegis Network
