Playing For Keeps pulls 221,000 metro viewers for its second episode

Ten’s Playing For Keeps, a scripted drama that follows the lives of the wives and girlfriends of a fictional AFL team and stars Madeleine West, Annie Maynard, Cece Peters, Olympia Valance and Isabella Giovinazzo, drew 221,000 metro viewers on Wednesday night for its second episode. It drew 297,000 last week for the premiere of its second season. 

The show aired at 8:30pm after The Bachelorette which drew 628,000 metro viewers. In national figures, The Bachelorette had 808,000, while Playing For Keeps brought in 301,000.

Playing For Keeps focuses on the wives and girlfriends of a fictional Melbourne AFL team

The Block, which went up against The Bachelorette, drew 800,000 metro viewers and 1.127m viewers nationally. But it was Seven which won the night overall, narrowly edging Nine out in the network audience share, taking a winning 28.0% above Nine’s 27.0%. Nine however was the most-watched channel with 18.9% to Seven’s 18.8%.

In the key advertising demographics – 16-39s, 18-49s and 25-54s – The Bachelorette was the most popular program with the younger two demos, while The Block held the top spot with 25-54s. Nine was also the most-watched channel with metro viewers in the 25-54 demo (19.9%), while Ten narrowly took the win in metro audiences 16-39 (20.8%).

Seven News was the most-watched program overall (916,000 metro viewers), while Nine News sat just below The Block (797,000). Highway Patrol (469,000) and Motorbike Cops (521,000) were Seven’s offering at 7:30pm and 8pm, followed by the return of The Good Doctor which delivered 495,000 at 8:30pm.

Gruen was the most-watched for ABC (645,000), followed by ABC News (620,000). Julia Zemiro’s Home Delivery brought in 394,000.

SBS’ Struggle Street, which is currently focused on the plight of farmers and rural communities, delivered 253,000 metro viewers and 367,000 national, making it the most-watched for the channel.

Behind Nine and Seven, ABC was the next most-watched channel with 12.9%, followed by Ten on 11.6%. Ten slipped ahead in the network share (19.1% to ABC’s 17.3%). The most-watched multi-channel was 10 Bold with 5.3%.


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