Playing for Keeps returns to Ten with 297,000 metro viewers

Ten’s AFL wives and girlfriends (WAGs) drama Playing for Keeps returned on Wednesday night to just 297,000 metro viewers for its second season. The show stars Madeleine West, Annie Maynard, Cece Peters, Olympia Valance, Isabella Giovinazzo, and Jeremy Lindsay Taylor, and follows the antics of a fictional AFL team – the Southern Jets – and its WAGs.

The first season of the show premiered on Ten in 2018 to 583,000 metro viewers, but it dropped to around 350,000 metro viewers in the middle of the season, before climbing slightly for the finale. When regional viewers were added in to Wednesday night’s episode, 398,000 viewers total watched the episode.

Playing for Keeps follows the lives of the wives and girlfriends of a fictional AFL team

It aired on Ten after The Bachelorette, which brought in 667,000 metro viewers. The show premiered a week ago to 716,000 metro viewers. Also in the 7:30pm timeslot, The Block on Nine brought in 872,000 metro viewers and Highway Patrol on Seven brought in 423,000, followed by Motorbike Cops with 441,000.

The Bachelorette topped two of the three key advertising demographics – 16-39s and 18-49s – while Nine’s The Block took the top spot with audiences aged 25-54. Nine was also the most-watched channel with metro audiences 25-54 overall, holding a 20.0% share, while Ten took the top spot with metro audiences 16-39 (22.9% share).

7.30 delivered 466,000 for ABC, followed by Julia Zemiro’s Home Delivery with 522,000. Gruen brought 728,000 metro viewers to the channel at 8:30pm, giving it the timeslot win. Seven’s Britain’s Got Talent – The Champions brought 329,000, while Nine’s Love Island delivered 312,000.

SBS’ Struggle Street aired its second episode to 292,000 metro viewers after premiering to 259,000 the week prior.

The most-watched program overall was Seven News with 931,000 metro viewers, while Nine News drew 803,000. With the addition of regional viewers, Seven News reached 1.437m total viewers and Nine reached 1.059m.

It was Nine’s night overall with an audience share of 18.6% as a channel and 27.1% as a network. Seven held 17.7% as a channel and 26.3% as a network, while Ten held 12.4% and 20.0%. ABC had a channel audience share of 14.0% and a network share of 18.0%. Ten Bold was the most-watched multi-channel with 5.1%.


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