PM Rudd urges supporters to donate $5 to ‘stop Tony Abbott becoming PM’

Australian Labor has released a video featuring Prime Minister Kevin Rudd requesting $5 donations to “close the funding gap” between the Labor and Liberal party election campaigns.

Wearing a red tie and flanked by campaigners in a Sydney office, the newly reinstated PM implores viewers to contribute “if you don’t want Tony Abbott to be prime minister of Australia”.

In the plea, the PM says:

“To run an election campaign costs a lot of money. What I’m saying to you folks is I want $5 from you. If you can, please make that donation, because that $5, per person, goes a huge way towards closing the funding gap between ourselves and Liberals, come this next election.”

The strategy of using social media to ask ordinary voters for small donations is a similar one to that used by the campaign to elect Barack Obama. His team’s social media campaign in the 2008 U.S. presidential election encouraged small contributions from supporters on a mass scale.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.