Australian Labor has released a video featuring Prime Minister Kevin Rudd requesting $5 donations to “close the funding gap” between the Labor and Liberal party election campaigns.
Wearing a red tie and flanked by campaigners in a Sydney office, the newly reinstated PM implores viewers to contribute “if you don’t want Tony Abbott to be prime minister of Australia”.
In the plea, the PM says:
“To run an election campaign costs a lot of money. What I’m saying to you folks is I want $5 from you. If you can, please make that donation, because that $5, per person, goes a huge way towards closing the funding gap between ourselves and Liberals, come this next election.”
The strategy of using social media to ask ordinary voters for small donations is a similar one to that used by the campaign to elect Barack Obama. His team’s social media campaign in the 2008 U.S. presidential election encouraged small contributions from supporters on a mass scale.
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