B&T switches to monthly format: ‘the age of news in print is dead’

B&T logoB&T magazine is to switch to monthly format with immediate effect, the trade title has announced. The move comes about six years after it moved from weekly to fortnightly.

It also comes days after rival title AdNews switched to a new, smaller format, citing the redesign as a cost-cutting move.

In an editorial, B&T editor Alex Hayes today wrote:

“The fact is the age of news in the printed medium has long since passed. Why would you, or should you, be told to wait a fortnight for the best stories when the rest of the time you get them for free? We live in the age of Twitter, where people expect information to be beyond instant, and can literally bypass news outlets to get it straight from the source.

“Print is still viable, and valuable, as I think we prove to our readers time and again, but it needs to be treated very differently, with more in-depth content and analysis. Treat readers with respect and your numbers might hold up pretty well. Marry the content to something timely and topical and it can be brilliant.”

He added: “We already have the smallest editorial team in the industry, and for my money the hardest working because of it. But, sometimes we have to work smarter, and not harder.”

B&T is published by Cirrus Media, which rebranded from Reed Business Information Australia earlier this year after the company was purchased by private equity company Catalyst.

Update: A story published online by AdNews today about the content of the current edition concludes with the words: “Buy a copy of the magazine. Please. We’re so hungry.”

ad news hungry


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