PMG wins media account for Vocus following competitive pitch
PMG has secured Vocus’s media account.
The announcement:
Independent media agency PMG, founded by Chris Nolan and Di Richardson, has won the media account for leading telecommunications company Vocus.
The move sees the independent take over media buying for major brands including Dodo & iPrimus following a contested competitive pitch process.
“We were incredibly impressed with the offering and insights presented by PMG through the process. They stood out with their sharp thinking, data-driven approach and understanding of our brands as well as the rapidly evolving Australian media landscape,” said Tony Timpanaro, GM – marketing (consumer) at Vocus.
“We also felt a great connection with the PMG team and their ethos. As fellow challengers in their industry, we look forward to working with them over the coming years to continue growing the Dodo and iPrimus brands.”
Commenting on the agency appointment, Peter Toone managing director said: “From our very first meeting with the Vocus team, we felt as though there was a very natural alignment between the two businesses.
“We have a clear goal for our clients: to outgrow their competition. We do this through a combination of deep client business knowledge and the codification of full funnel performance. This is a dynamic category with a very talented marketing team and we are delighted to be partnering with them moving forward.”
PMG is one of Australia’s largest independent media agencies with a client list that includes major brands such as Sportsbet, Bob Jane T-Marts, Swisse, Swinburne University, KenoGo, Don Smallgoods, Gordon Legal, Cobs, Green’s, Yumi’s, Netball Australia, WTFN, Hampers with Bite and Marketplacer. In total the independent media agency has some $180m in billings.
Source: Interagere
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