P&O Cruises appoints Yoghurt Digital to its SEO account

Yoghurt Digital has won the SEO account for P&O Cruises in Australia.

The appointment comes after P&O Cruises opened a pitch following an account review.

Yoghurt Digital has won the SEO account for P&O Cruises Australia.

Yoghurt Digital co-founder and SEO director, Matthew Forzan, said that the win reflected the agency’s ability to cut through the digital market.

“We couldn’t be happier to be working with P&O Cruises, a brand that shares our ideals of honesty and excellence – plus a great sense of humour. We’re looking forward to helping P&O achieve both their immediate and future digital goals through a strong data-backed strategy,” Forzan said.

“Our team has extensive experience working with complex client ecosystems and successfully integrating with agencies of different verticals to deliver results.”

Lara Allen, digital marketing manager at P&O Cruises, said in a statement: “After an extensive review, we are delighted to announce that we have partnered with Yoghurt Digital as our SEO agency.

“Together we will be looking at how we can enrich our customers’ experience with content that is entertaining and informative. Our customers are at the heart of everything we do, and we look forward to growing our communications strategy in partnership with Yoghurt.”

This latest client win comes after Yoghurt won the digital account for R.M. Williams in July last year.


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