P&O Cruises makes the most of the Sydney rain

Tim Burrowes

December 23, 2011 9:48

Holiday company P&O Cruises has made the most of Sydney’s unseasonably wet summer weather with a tactical ad.

With Sydney’s summer missing in action, we thought we’d tempt Sydneysiders on a cruise where Mother Nature is smiling more favourably,” P&O Cruises marketing manager, Brooke Formica, said.

The ad was by BMF and ran in The Daily Telegraph in Sydney and in mX.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.