P&O Cruises makes the most of the Sydney rain

Holiday company P&O Cruises has made the most of Sydney’s unseasonably wet summer weather with a tactical ad.


With Sydney’s summer missing in action, we thought we’d tempt Sydneysiders on a cruise where Mother Nature is smiling more favourably,” P&O Cruises marketing manager, Brooke Formica, said.

The ad was by BMF and ran in The Daily Telegraph in Sydney and in mX.


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