P&O Cruises relaunches website to push greater interactivity
P&O Cruises has today launched a new website aimed at providing consumers with a more interactive online experience.
Created by digital agency Amnesia Razorfish, the site has undergone a redesign targeting two major consumer segments – those who are new to cruising and those who have gone on a cruise in the past.
Consumers who are new to cruising will be able to watch a three minute video tour of its ship and access more information about what its cruise ships have to offer.
And why again do we think this is a new idea? I am surprised that makes the news…
Agree, cruising as industry still in the 90s and must be a slow news day….???
Why does this make the news? Little unimpressed Mumbrella.
Spirit of Tasmania recently launched a new website & they also have boats.
http://spiritoftasmania.com.au/
Hey Simon, maybe, just maybe the Spirt of Tasmania website creators didn’t contact Mumbrella?
And considering that websites come under the marketing umbrella doesn’t it make sense for Mumbrella to report on these issues?