P&O Cruises relaunches website to push greater interactivity

P&O Cruises has today launched a new website aimed at providing consumers with a more interactive online experience.  

Created by digital agency Amnesia Razorfish, the site has undergone  a redesign targeting two major consumer segments – those who are new to cruising and those who have gone on a cruise in the past.

P O Cruises

Consumers who are new to cruising will be able to watch a three minute video tour of its ship and access more information about what its cruise ships have to offer.

For consumers who have been on a cruise before, there is more in depth information answering frequently asked questions.

The digital agency said next year P&O Cruises is planning to drive more user generated content through its website, its two blogs, Facebook and Twitter.

P&O Cruises, is part of Carnival Corporation & PLC. It is also launching  an above-the-line campaign in January, Australia’s Biggest Cruise Sale.
The company also works with BMF which handles its advertising and Mediacom for main media planning and buying.


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