P&O Cruises relaunches website to push greater interactivity
P&O Cruises has today launched a new website aimed at providing consumers with a more interactive online experience.
Created by digital agency Amnesia Razorfish, the site has undergone a redesign targeting two major consumer segments – those who are new to cruising and those who have gone on a cruise in the past.
Consumers who are new to cruising will be able to watch a three minute video tour of its ship and access more information about what its cruise ships have to offer.
For consumers who have been on a cruise before, there is more in depth information answering frequently asked questions.
The digital agency said next year P&O Cruises is planning to drive more user generated content through its website, its two blogs, Facebook and Twitter.
P&O Cruises, is part of Carnival Corporation & PLC. It is also launching an above-the-line campaign in January, Australia’s Biggest Cruise Sale.
The company also works with BMF which handles its advertising and Mediacom for main media planning and buying.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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And why again do we think this is a new idea? I am surprised that makes the news…
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Agree, cruising as industry still in the 90s and must be a slow news day….???
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Why does this make the news? Little unimpressed Mumbrella.
Spirit of Tasmania recently launched a new website & they also have boats.
http://spiritoftasmania.com.au/
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Hey Simon, maybe, just maybe the Spirt of Tasmania website creators didn’t contact Mumbrella?
And considering that websites come under the marketing umbrella doesn’t it make sense for Mumbrella to report on these issues?
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