Exclusive: Amnesia creative director in talks with Reading Room

Mumbrella can reveal that Amnesia Razorfish creative director Andrew Richardson is leaving the digital agency and is in talks to take up a role with the UK-based Reading Room which is looking to bolster its Australian operation.

As a full service digital agency with a strong focus on social media, Reading Room launched in 1997 and has offices in London, Manchester and Canberra.

It has a small presence in Sydney and it is understood that the agency is now looking to recuit staff to grow its Sydney office.

Richardson’s departure comes just two weeks after Mumbrella revealed that Amnesia founder Terry Carney had left after a decade at the helm.

Meanwhile, Amnesia’s Rodd Messent has also left to launch the Sydney office of digital agency Sputnik.

The departures come at a time of ongoing turmoil for Amnesia, which in 2006 was sold to US-based digital network Avenue A Razorfish and was subsequently renamed Amnesia Razorfish. The digital network was sold by Microsoft to Publicis earlier this year.

Razorfish Asia Pacific president Lee Sherman declined to comment on Richardson’s departure, but said Iain McDonald continues in his role as executive creative director and co-MD at the agency.


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