P&O softens the blow when delivery bad news in ‘Good News’ campaign

December 3, 2018 3:38

P&O Cruises has launched a series of ads which promote the brand’s ‘Good News Sale’.

Created by ad agency Bashful, the three 15 second spots depict people sharing the “good news” before having to deliver unfavourable news to their friends and family.

Each ad features different scenarios where good news is shared to soften the blow in “bad news” situations, including at the doctors and when a dog is lost.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Bashful P&O Cruises

5 COMMENTS

Ishan 3 Dec 18

Gordo?

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Disgusting 4 Dec 18

What an absolutely horrible campaign. Police knocking on your door at night to deliver bad news. How many people would that cause immense hurt to. And that’s on top of each of the other scenarios. Client and agency should be fired.

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Deliberately offensive or just dumb? 4 Dec 18

Am assuming no one at the client or agency has lost a family member to a terminal disease or a fatal accident? Not funny in the slightest.

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Well, I lol'd 4 Dec 18

Has everyone in this industry lost their sense of humour, or just this comment thread?

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Agree 4 Dec 18

What happened to having a sense of humour? Comedy is all about this exact device. I’d hate to be your Netflix algorithm.

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