Poem joins Nestlé’s agency roster beginning with Nespresso
Creative PR and social agency Poem has joined Nestlé’s roster of agencies, beginning work on its brands Nespresso and Nescafé Nativ Cascara following a competitive pitch process.
Kicking off the relationship, Poem facilitated the partnership between Nespresso and the Melbourne Fashion Festival. Nespresso launched an exclusive capsule collection at the festival with Poem working with MFF and restaurant Longrain to serve a Nespresso espresso martini for the duration of the festival.
To support the partnership, Poem’s new studio team also captured behind-the-scenes looks at fashion industry figures Lana Wilkinson, Shayne Tino and Twice Blessed’s Rebecca and Melissa Karagiogos preparation for the festival in a series of social videos.
Work has also begun on Nescafé Nativ Cascara, a new ready-to-drink made from the upcycled husks of coffee beans. Poem held a media and influencer lunch for the launch, hosted by media personality Tegan Martin and attended by the likes of Erin Holland, Jade Tunchy, and Bella Varelis.
Nestlé joins Poem’s client list of Blackmores, Beats By Dre, Icebreaker, Krispy Kreme, Sunglass Hut, PlayStation, Place Management NSW and TEDxSydney.
Poem co-founder and managing director, Rob Lowe, said: “Being appointed to the Nestlé roster was a great start to this year. Both client teams have been a joy to work with and have provided us with some great opportunities to show what we can do. It’s going to be an exciting year ahead with some great new talent in the agency, new skill sets and a positive outlook for what’s to come.”
