Poem to represent SAS Australia’s Ant Middleton

Poem has been appointed to represent UK personality Ant Middleton.

The announcement:

PR, social and content agency, Poem, has announced it will be working in collaboration with UK talent management group, YMU, as the PR representation for TV personality and author, Ant Middleton, in the Australian market.

Following the series success of SAS Australia, Ant Middleton has been gaining momentum amongst Australian media, with appetite growing amongst Australian audiences to understand more about the man behind the DS. Having seen the opportunity to raise Ant’s profile in Australia, YMU alongside Ant, has engaged Poem to drive awareness amongst consumer media outlets of Ant’s profile, current range of non-fiction books and podcasts, upcoming fiction books, speaking tours and TV appearances.

Rob Lowe, Co-Founder and Managing Director, Poem Group said: “Having followed the SAS series here and in the UK as well as having read a number of Ant’s inspiring books, we are hugely excited about working with Ant as his Australian PR representation and building his profile as a thought leader in mental strength and resilience amongst new and existing fans,”

“Poem has a lot of experience working with influencers and celebrities in connection to brands, so it makes sense for us to extend this to individuals also.”

Poem will be managing all editorial and interview requests for Australia, whilst brand and commercial opportunities can be made directly to YMU.

Source: Poem media release


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