Polestar becomes major sponsor of Melbourne Demons in first-of-its-kind partnership
Polestar has partnered with Melbourne Football Club in a first-of-its-kind sponsorship for the AFL Women’s league.
The announcement:
Polestar, the Swedish electric performance car brand, is teaming up with the Melbourne Football Club on a first-of-its-kind partnership in the AFL Women’s competition.
Polestar will join the Demons as a major partner ahead of the 2025 season, in what is the league’s only dedicated AFLW automotive partnership. The partnership will see the Polestar logo displayed proudly on the Demons’ playing, training, and travel shorts, adding to the rich history of the Melbourne Football Club in the process.
Scott Maynard, Polestar Australia managing director, says: “This is a unique partnership for Polestar, and we’re thrilled to be leading the way here in Australia. Melbourne and Polestar are pioneers in their respective fields, challenging the status quo to show there’s a new way to deliver thrilling performance. We’re excited to be partnering with the Demons as the AFLW enters its 10th season.”
Born in Sweden and driven worldwide, Polestar stands for inclusion, innovation, and performance, mirroring the values driving the game-changing Melbourne AFLW program.
Melbourne chief commercial officer Chris Kearon echoed the significance of the new alliance, on the eve of an important milestone. “We are delighted to welcome Polestar, ahead of a landmark 10th season for our AFLW program. Polestar has a strong focus on high performance and challenging what’s possible. We see this as a fitting partnership as we enter an exciting new chapter across the AFLW competition.
As a pioneering club, we are proud to continue to break new ground and are excited to have Polestar on the journey with us in season 2025.”
Melbourne’s 2025 AFLW campaign kicks off in just 38 days, with a season-opening clash against the Western Bulldogs at Mission Whitten Oval scheduled for August 16.
Source: Manifest
Keep up to date with the latest in media and marketing
Have your say