News

Polished Man rallies to give children ‘not just a childhood but a life’

Not-for-profit organisation Polished Man has launched a television campaign for its fifth year of operation calling on Australians to give children “not just a childhood but a life”.

The television ad shows different children experiencing different types of childhood and features some of the organisation’s ambassadors including the Bachelorette Georgia Love.


Melbourne-based PR agency Isle of Lime has also been appointed to handle the not-for-profit’s 2018 Polished Man campaign which aims to end violence against children.

The Polished Man campaign, created by TOFU Agency and SIRAP, encourages men and women to paint one fingernail to represent the one child who dies every five minutes due to violence.

Kylie Wallace, co-founder and campaign manager for Polished Man, said in a statement: “We hope people will stand up and help us to carve out a new future for children – one where they are free to laugh and to just be kids.

“We’re excited to have Isle of Lime support on this journey and help us leverage our ambassadors, our partners, whilst encouraging the public to get involved.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.