What politicians and brands can learn from online petitions
The recent Federal election saw more pollies than ever take to social media and online petitions to show engagement, Karen Skinner takes us through the hits and misses of both parties as well as major brands
It has been an obsession of many media types to watch how politicians used online tools and platforms to communicate during the election.
In recent memory, we can all think of politicians who would’ve dismissed, ignored, even derided engaging on platforms like Facebook, Twitter or Change.org – shunning them instead for traditional media outlets or local grassroots events. Now, that’d be unthinkable.
On the journey politicians have taken, from wilful ignorance to Snapchatting their lunch and advertising on Grindr, there are several lessons for brands. Both politicians and brands can be targeted by online petitions and, if handled deftly, this provides an opportunity for engagement to bring them closer to voters / their customers.
