Politifact Australia confirms Seven as its media partner

New online fact checking website Politifact Australia has confirmed speculation that it will partner with Channel Seven ahead of the September 2013 Federal Election.

Launched two weeks ago Politifact is based on the format of its US counterpart, created by the Tampa Bay Times, and seeks to test political statements categorising them alongside a ‘truthometer’.

According to the promotional video broadcast last night Seven will use the the ‘truthometer’ as “the independent referee to sort the truth from the lies.”

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