Polkadot Communications opens hotline to offer its services to struggling organisations
Public relations agency, Polkadot Communications, has set up a hotline for small businesses and not-for-profits who are struggling due to COVID-19 to reach out for communications support.
Founder and owner of Polkadot Communications, Dionne Taylor, hopes that the agency will become a trusted advisor for brands.
Polkadot Communications founder Dionne Taylor
“My intention is that Polkadot Communications will become a trusted advisor to brands and organisations to help steer them through the uncertainty, whilst also supporting their company’s marketing challenges. We are able to assist them to rebuild their brand value, sales, momentum whilst they navigate their way in this limbo-state we are all finding ourselves in,” Taylor said.
“In times of change, we want to help brands to operate in a new communications world and to support them in keeping a presence when research is showing that consumers and businesses are listening now more than ever. For brands that have taken a hit, we want to help them fight back and get on the front foot so that they can thrive again.
“All industries have been affected, and communication, both internal and external is so important. When the lights of the world have been switched off, now more than ever is the time to switch on or maintain and pivot your marketing to remain relevant, so that the business’ network can keep supporting them and come out the other end, together. Now is the time to begin to build if brands want to thrive when the market improves.”
The free service will take place over Zoom or phone call, and will be available to companies who do not have access to communications resources already.
It will offer guidance on internal communications to employees and external communication to stakeholders, customers and social media audiences.
The company has also made a temporary change to its logo to include the motto ‘Maintaining Relevance. Keeping Socially Distant.’
The agency has temporarily updated its logo
“Small agency launches COVID-themed new business drive” would be a more accurate headline.
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