Jessica Gutierrez named head of marketing for car subscription service Carly
Car subscription service Carly has appointed Jessica Gutierrez to the role of head of marketing.
She joins from Stubhub, where she was marketing manager for close to three years, and has also held roles at the University of Technology Sydney, Career One, and Isobar.
Gutierrez will report to CEO Chris Noone and be responsible for “taking the brand to the next level”. Carly sits underneath Collaborate Corporation, an ASX-listed company that also runs peer-to-peer car rental company Drive My Car.
“Jessica brings an armoury of skills across brand, e-commerce and digital marketing that will be vital in accelerating the uptake of car subscription and growing the awareness of Carly as a household brand,” Noone said.
“Her focus will be on cementing Carly’s position as the new way for the Australian automotive industry to engage with the changing needs of Australian drivers.
“Carly quickly established itself as the most flexible car subscription service in less than a year in the emerging car subscription sector. In defiance of recent economic uncertainty, Australians are turning to Carly as the safer, low-risk alternative to car ownership because it offers the flexibility to pause or stop their subscription as determined by their personal financial circumstances. They can have cars on their own terms, which is more important than ever.”
Carly launched in Sydney in March last year, before expanding into Melbourne, Brisbane, and the Gold Coast. Once COVID-19 related lockdown restrictions are lifted, it plans to establish a presence in the New Zealand market.
“Not only does Carly represent the next evolution of traditional business models, it also makes sense,” Gutierrez said of her new role.
“People, more than ever before, are living much more fluid lifestyles, and businesses need to be able to provide their customers with options to accommodate these new and often less permanent behaviours.”
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