Polkadot Communications wins PR account for Hostelworld

Polkadot Communications has won the Australian PR account for online hostel booking platform Hostelworld.

The agency will be taking over the Australian account from incumbent agency Hotwire, which won the global PR account in March 2018.

Polkadot Communications has won the Australian PR account for Hostelworld from Hotwire

Maryline Goldman, global head of PR and communications for Hostelworld, said appointing Polkadot Communications was a strategic move to target the untapped, and growing, Australian market.

“We’re very excited to partner with Polkadot Communications to showcase the booming hostel industry. Australia is a key strategic market for us, and Aussies love to travel and connect with new cultures, so we’re very happy to have the right agency onboard for this journey,” Goldman said.

Also joining the agency’s client roster is New York City’s Empire State Building. Polkadot Communications will be taking on the Australian PR work for the US monument.

Dionne Taylor, owner of Polkadot Communications, said in a statement: “As the agency evolves, now in our 13th year, we’re so proud to work with globally recognised brands and further grow our experience in the travel sector. We especially respect the fact that both clients opted for a boutique agency rather than a global agency in their selection process.”

Anna Macintosh, general manager of Polkadot Communications, said: “Both wins mark a huge milestone for the agency in building our global credentials and continued growth in 2019. We are incredibly excited to be chosen as agency of record for two global brand powerhouses.”


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