Polly Atherton takes up MD role at Frank PR, while Peter O’Sullivan moves to PPR

July 4, 2013 11:34

Polly Atherton is to take up the role of general manager of Frank PR Australia following the departure of Peter O’Sullivan to rival public relations firm PPR, where he will lead its content marketing division in the role of director of content.

O’Sullivan, the former managing director of Frank PR, announced his departure this morning after 18 months leading the Australian division of the UK public relations firm.

The departure will see a broader leadership change at Frank PR with associate director Amy Whittaker to serve as Atherton’s deputy. Atherton has returned from London, where she was part of the senior management team at Frank PR UK, to take up the role.

Polly Atherton, general manager of Frank PR Australia, said: “I’ve come to Sydney to provide Frank PR Australia with a further injection of the creative spirit and energy that has made Frank PR a stand-out PR agency over the past decade in the UK market.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Frank PR Peter O'Sullivan Polly Atherton PPR

1 COMMENTS

Andrew Bolt & Gina Rineharts Lovechild 4 Jul 13

I have a question.

Whay are all these “content marketing” and “branded engagement” etc etc roles being taken by PR people?

Seriously. The best people to create and develop content strategies would be publishers and EP’s. You know. People that have staked their lives on creating engaging content with their audiences.

Yest all of these roles are filled with PR people? Never seen an announcement on Mumbrella where a non PR perosn has taken on nay of these roles.

Content marketing is not PR. At least in the traditional sense. It seems to me the PR led approach is the root of most social media and branded content disasters. It’s just not enagaging.

But then again. I probably just don’t get it.

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