Poppy Reid launches ‘innovative’ media company

March 3, 2025 10:57

Former editor-in-chief and co-founder of The Brag Media, Poppy Reid, has unveiled her first major venture since the Vinyl Group acquisition.

Unveiled on Monday, she has launched an “innovative” media company called Curious Media.

A podcast network, Curious Media has one “simple” promise – to “unearth and share uncomfortable stories” through new and returning podcasts, hosted by some of Australia’s “most interesting and curious storytellers”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Curious Media Merrick Watts Michael Theo podcast network podcasting Poppy Reid Steve Grace The Brag Media Vinyl Group

2 COMMENTS

Authenticity Questionable 3 Mar 25

Seems pretty dodgy that a brand-new page already has 118K followers and a post from just six hours ago with over 3,000 likes but literally ZERO genuine comments. Yet somehow their blurred teaser posts were suspiciously flooded with vague, cookie-cutter praise like ‘They always deliver top-notch quality’, ‘Best content I’ve seen in a while’, and ‘Curious media really stands out’—all before anyone knew what they were actually launching. Buying fake engagement and pre-launch hype is a sketchy look for a media company claiming authenticity.

13 Likes

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Potato 4 Mar 25

Buying fake engagement, comments and pre-launch botted likes on their Instagram posts is a sketchy look for a media company claiming authenticity.

10 Likes

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