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Porn star Eva Lovia lends support to cancer cause in M&C Saatchi awareness campaign

May 14, 2015 12:41

A cancer awareness campaign featuring a porn star in an erotic parody of Game of Thrones has been heralded a major success with more 200,000 people visiting a website created to provide information about testicular cancer.

The Play with Yourself campaign, created by M&C Saatchi, saw the Blue Ball Foundation hook up with Los Angeles-based adult film studio Digital Playground, the company behind a movie called Game of Balls.

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Topics
Game of Thrones M&C Saatchi
6 COMMENTS
Matt 14 May 15

That video is quite NSFW, even with the censorship.

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Feeling groovy 14 May 15

Brilliant!

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Talk about balls. 14 May 15

Guys, kudos.
Checking now…

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Tom Donald 14 May 15

Hahahahahahaha. Nice one Dave and Jacko.

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LW 14 May 15

“Bang PR”. How appropriate!

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Richard. 14 May 15

That’s exciting…

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