Shortlist revealed for Mumbrella Awards 2015

The shortlist has today been revealed for this year’s Mumbrella Awards.

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The Mumbrella Awards is the only industry awards where every category goes through a live judging process in front of a senior industry jury.

Next Tuesday will see dozens of teams from across the media and marketing industry converge on the Hilton in Sydney for an intense day of judging featuring ten juries sitting simultaneously.

Next Wednesday and Thursday will see a roving jury travel to Auckland, Melbourne and Sydney to see the six finalists for creative agency of the year in person.

And Friday will see a roving jury visit the five finalist media agencies.

Mumbrella Awards 2015

Key battlegrounds include media agency of the year, which sees independents Bohemia and Match pitted against WPP’s MEC, Omnicom’s OMD and Publicis’s Starcom MediaVest.

And creative agency of the year will see Colenso BBDO Auckland attempt to hang on to the crown for a third year against competition from previous winner Clemenger BBDO Melbourne, along with Cummins & Partners Melbourne, Leo Burnett Sydney, M&C Saatchi Sydney and The Monkeys.

PR agencies doing battle include Edelman, Mango, Weber Shandwick, Pulse, Access PR, and Red Agency.   

The media brand of the year will include radio rivals Kiis FM and smoothFM doing battle, along with Sound Alliance’s travel brand for Qantas AWOL, viral site Buzzfeed, Pedestrian.TV, Spotify and News Corp’s

Kiis parent Australian Radio Network and smoothFM parent Nova Entertainment will also be up against each other for sales team of the year, along with TV rivals Multi Channel Network and Nine Entertainment Co plus Salmat and AdRoll.

Entries for the Mumbrella Awards reached a record high, including in the marketing team of the year category, where brand teams from Barnardos, Tourism Australia, IAG, Sportsbet and MLA will do battle.

Australia’s favourite TV ad – the only ad of its type judged by extensive public opinion survey – is between Budget Direct’s Captain Risky, two campaigns for Meat & Livestock Australia, ALDI, Devondale and Bundaberg Rum.

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The Mumbrella Awards will be presented at The Star Event Centre in Sydney on the night of Thursday June 4. The awards will be presented by comedian, radio and TV star Dave Hughes.

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The afterparty downstairs at Marquee nightclub will include a three hour set from Hot Dub Time Machine.

Hot Dub Time Machine will return to this year's Mumbrella Awards with a full set at the afterparty

Hot Dub Time Machine will return to this year’s Mumbrella Awards with a full set at the Gumtree-sponsored afterparty

The full shortlist:

Production house of the year

  • Engine Room Productions
  • Finch
  • Revolver/ Will O’Rourke
  • World of Style

Pro bono campaign of the year

  • Sydney Story Factory – by Bohemia Group
  • New Zealand Breast Cancer Foundation – Breast Cream by Colenso BBDO/Proximity & Skinfood
  • Father Bob Maguire Foundation – Win Happiness by Cummins & Partners
  • CARE Australia – CARE Package of Thanks by Cummins & Partners, Wonder, Milk Money & Risk Sound
  • WWF – Just by Leo Burnett Sydney

Digital services company of the year

  • AdRoll
  • Exponential Interactive
  • RadiumOne
  • SpotXchange
  • Videology

Content marketing strategy of the year

  • Commonwealth Bank – #ClowningForKids by the Commonwealth Bank, One Green Bean & Ikon Communications
  • AAMI – Safe Driver #DriverDuels by Edge
  • Marketing Dividends – by MEC
  • Qantas – AWOL by Sound Alliance & Qantas
  • Jack Daniel’s – #JDFutureLegends by The Sound Campaign & UM

TV ad of the year

  • Budget Direct – Captain Risky by 303Lowe Sydney & Goodoil Films
  • Meat & Livestock Australia – You’re Better on Beef by BMF and Meat & Livestock Australia
  • ALDI Australia – Like Brands. Only Cheaper by BMF
  • Devondale – Mr Vanderhoof by DDB Melbourne
  • Bundaberg Rum – Men Like Us Like Rum by Leo Burnett Sydney
  • Meat & Livestock Australia – MLA Australia Day by The Monkeys

Direct agency of the year

  • CHE Proximity
  • Lavender
  • R/GA
  • The Works
  • WiTH Collective

Experiential agency of the year

  • ApolloNation
  • Imagination
  • Mango Communications
  • Traffik

Emerging agency of the year

  • Adhesive PR
  • Havas Media
  • Huckleberry Agency
  • Taste Creative
  • The General Store
  • The Remarkables Group

Specialist agency of the year

  • Columbus
  • Maud
  • Mnet Mobile
  • R/GA Sydney
  • Step Change Marketing
  • WiTH Collective

Under-30 Achiever of the year

  • Rosie Plunton – Bohemia Group, Business Director
  • Paul Den – Ensemble Australia, Creative Strategy Director
  • George Photios & George Pappas – G Squared, Campaign Directors
  • Nick Bauer – Maxus, Strategy Manager
  • Allister Hercus – MEC, Social Media Strategist
  • Kate McMahon – Nine Entertainment Co, Perth Sales Director
  • Kathryn Weatherlake – PHD Australia, Account Director

Mumbrella award for data-driven marketing

  • Aspen – Bonnington’s Irish Moss by Bohemia Group
  • NSW Rural Fire Service – Plan and Survive by Cadreon, UM & Google
  • IKEA – Digitalizing direct mail: Leveraging data to reinvigorate an old medium by Match Media
  • Telstra – Driving a new model for data driven trading by OMD Australia
  • AFC Asian Cup 2015 Australia – by Red Elephant Projects & AFC Asian Cup 2015 Local Organising Committee
  • Dare Iced Coffee – The Real Time Dare Fix by Starcom MediaVest Group

Mumbrella award for insight

  • Budget Direct – Captain Risky by 303Lowe Sydney & Goodoil films
  • Campbell Arnotts – Re-energising Vita-Weat by Campbell Arnotts
  • SEEK – Make it Count by Clemenger BBDO Melbourne
  • PZ Cussons, Radiant – Radiant Return by DDB Melbourne
  • Victorian Responsible Gambling Foundation – Bet Regret by McCann
  • Smoothfm – Radio’s most effective advertising environment by NOVA Entertainment

Mumbrella award for bravery

  • Royal Life Saving Society – NSW Branch by 303Lowe Sydney & The Feds
  • To Love digital women’s network – by Bauer Media Group
  • PZ Cussons, Radiant – Radiant Return by DDB Melbourne
  • Optus – Optus launches Netflix with Ricky Gervais by Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London
  • Contiki – Robots Unrivalled by Contiki & Ensemble Australia
  • PepsiCo – Twisties by PHD Australia & PepsiCo Australia

Mumbrella award for innovation

  • The Wheeler Centre – #discuss by Clemenger BBDO Melbourne & The Wheeler Centre
  • Optus – Clever Buoy by M&C Saatchi, Optus, Google, Shark Mitigation Systems & UVS
  • IKEA – by Mango Communications & The Monkeys
  • eBay Australia – by Pulse Communications
  • Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR, Maverick
  • Summer of Tennis – by Yahoo7, Seven West Media & Switch Media

Mumbrella award for culture

  • AdRoll
  • JCDecaux
  • Match Media
  • NOVA Entertainment
  • OMD
  • PHD

Media campaign of the year

  • Wotif – Wonderful Wotifia, Creating a Brave New World by Match Media & M&C Saatchi
  • Dynamo – Mums, Mud and a Million Different Messages by MEC
  • OPSM – Penny the Pirate by OMD Australia, Saatchi & Saatchi Australia & M2M Media
  • Mars Petcare – MY DOG, My… by Starcom MediaVest Group
  • Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick
  • Heineken – Open Your City by ZenithOptimedia, Momentum Worldwide, Holler, Uber & Time Out

Ad campaign of the year

  • Tourism Australia – Restaurant Australia by Tourism Australia & Clemenger BBDO Sydney
  • PZ Cussons, Radiant – Radiant Return by DDB Melbourne
  • Optus – Optus launches Netflix with Ricky Gervais by Emotive, M&C Saatchi, Amobee, Fuel Communications, HSI London & Starcom
  • Samsung – LifeLive by Leo Burnett Sydney
  • Meat & Livestock Australia – MLA Australia Day by The Monkeys
  • Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick

Promo marketing agency of the year

  • ApolloNation
  • WiTH Collective

Independent agency of the year

  • Cummins & Partners
  • The Hallway
  • The Monkeys
  • The Works
  • WiTH Collective

Media brand of the year

  • AWOL – Sound Alliance
  • BuzzFeed
  • Kiis FM – Australian Radio network
  • smoothfm – Nova Entertainment
  • Spotify
  • – NewsLifeMedia

Sales team of the year

  • AdRoll
  • Australian Radio Network
  • Multi Channel Network
  • Nine Entertainment Co
  • Nova Entertainment
  • Salmat

Marketing team of the year

  • Barnardos Australia
  • Tourism Australia
  • IAG
  • Sportsbet
  • Meat & Livestock Australia

Creative agency of the year

  • Clemenger BBDO – Melbourne
  • Colenso BBDO / Proximity – Auckland
  • Cummins & Partners – Melbourne
  • Leo Burnett – Sydney
  • M&C Saatchi – Sydney
  • The Monkeys – Sydney

PR agency of the Year

  • Access PR
  • Edelman Australia
  • Mango Communications
  • Red Agency
  • Weber Shandwick
  • Pulse Communications

Media agency of the year

  • Bohemia Group
  • Match Media
  • MEC
  • OMD
  • Starcom MediaVest Group

To buy tickets to the Mumbrella Awards click here



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