Porsche hands PHD global media account

Porsche, the German luxury car maker, has awarded its global media planning and buying account to Omnicom’s PHD.

Other agencies understood to have been involved in the pitch were WPP’s Mediacom, Publicis Groupe’s Optimedia and Starcom, as well as Havas’ MPG.

Porsche launched a review of the global business in February.

The Australian incumbent on the account is The Ross Partnership. It is not clear if the agency will retain some media duties for the car maker.

Porsche was not available for comment at the time this article was posted.


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