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Port Moresby comms advisory Colony gets creative in Australia

Colony – a strategic communications advisory that started in Port Moresby in 2015 – has expanded its network by setting up two strategy led, creative-based offices in Cairns and Brisbane.

Co-founders Matt McCarthy and Katelyn Woolley work with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy.

McCarthy and Woolley

Colony’s expansion into the Australian market means there are now more than 60 people across its three offices.

In just the last 12 months, Colony has added multiple brands to the client list including Coca-Cola, Colgate Palmolive, Kraft Heinz, Kina Bank, Tramontina, PNG Tourism Promotion Authority and UNICEF.

“Our aim was to have an organisation that is not revenue or profit focused – when you chase the money, the outcome is rarely achieved,” said McCarthy. “By operating with a pure focus on the partnerships with the brands we work with, demonstrating value, and a commitment to providing a team of the right people, we continue to succeed on every level.”

This approach has led Colony to work with multiple charities including the Starlight Foundation, St John Ambulance, RSPCAPNG, The Sir Brian Bell Foundation, The Grass Skirt Project and COUCH Cancer Wellness Centre.

Colony recently moved addresses to newly-built offices in the King St precinct of Fortitude Valley. Simultaneously, the Port Moresby office is also expanding to a purpose-built facility in the Brian Bell Plaza.

“Since the beginning, we have been working with the boards and CEOs of national and global organisations to set the business direction for communications, strategy and planning in Asia-Pacific. So, it’s only natural that we now bring this same offering to Australian client partners,” said McCarthy. “As Colony focusses on further building its Australian-based business, we continue to invest and value our great people and their commitment to how we work in new ways with our partners.”

Woolley commented on the success of the team, “While often the focus is placed on Matt and me, our business is all about our people and culture. Everyone has the ability to contribute and we encourage this daily. We have strong leadership provided by our creative directors Simon Buutveld and Jim Strachan, and our digital capabilities have grown with the recent addition of digital experience director Mark Cox. In recent weeks, we’ve also added Andy Taylor as our director strategy and innovation. These are just some of the amazing people working at Colony. We are definitely looking forward to sharing more information about the rest of our crew with Brisbane and all of Australia in 2022.”

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