Seven News beats Nine News in ratings every night since Djokovic ‘leak’
Seven News has beat out Nine News in national metro nightly ratings for seven straight days, since the leaked clip of hosts Rebecca Maddern Mike Amor speaking off air about Novak Djokovic.
While Nine’s nightly news programming out-viewed Seven’s by metro audiences on the two nights prior to the video was leaked across social media, and subsequently covered across national outlets, Seven has since been the top viewed news program every night since.
The pair in focus host Seven News in the Melbourne market, and despite Nine continuing to consistently rate well in Melbourne, overall national metro figures have been up for Seven.
The video was released of the duo speaking their unscripted minds about the since-deported tennis world number one, which reflected the feelings of many Australians.
All smiles for Seven
In a statement to the Australian Stock Exchange (ASX) on Friday, Ai-Media said an employee working remotely “was responsible for the unauthorised distribution of content”.
On 10 January, Nine News recorded 973,000 to Seven’s 964,000 metro viewers, again beating out Seven 956,000 to 942,000 on 11 January.
On the evening after the story and video picked up coverage, Seven News figures grew to 994,000 compared to Nine’s 986,000. On 13 January, it again beat out Nine 928,000 to 850,000. It has since had a larger share than Nine in each night to date.
While it is too early to say whether this will have a long term impact, Seven News has been viewed by over one million Australians in metro markets for the past three nights, and whether this is a direct knock-on from the video which gave Australians an off-script insight to Seven’s talent’s thoughts on the situation, is also unknown.
This will be welcome for the network though, after being on the wrong side of several PR gaffes in 2021, including wrongly accusing a man in the Cleo Smith abduction case.
Maddern rejoined Seven from Nine late last year.
This article has been updated since publishing.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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How shameful and disrespectful towards such a great sportsman! It shows a really bad picture of our country! Terrible!
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Wow News presenters speaking their minds, nice to have some honesty in the news presentation. Shame it wasn’t part of the newscast
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