Porter Novelli announced as comms agency of record for Sydney Children’s Hospitals Foundation

Porter Novelli Australia has been announced as the communications agency of record for the Sydney Children’s Hospitals Foundation (SCHF).

Based in Sydney and Melbourne, the PR firm will work alongside the in-house team of SCHF on media relations and thought leadership.

The goal of this partnership aims to to increase the foundation’s visibility, while driving awareness of the foundation’s impact on children and families and enhanced encouragement of donations to the foundation.

“The Sydney Children’s Hospitals Foundation is one of the largest and most trusted kids’ health charities in the country,” Porter Novelli general manager, Victoria Fruean, said.