F.Y.I.

Porter Novelli picks up four new health and lifestyle clients

Porter Novelli Sydney has announced the win of four new clients across the health and lifestyle sector.  

The announcement:

March 16,2011 –

Porter Novelli Sydney has started the New Year at full pace with a string of client wins across its Lifestyle and Healthcare practices.

Following a competitive pitch, leading global video game publisher THQ selected Porter Novelli to launch its internationally acclaimed uDraw GameTablet, an innovative gaming device anticipated to be one of the hottest products of 2011.

Iconic European baby brand Bugaboo selected the agency to provide retained public relations services, with a broad scope of work including consumer communications, product launches, event management and celebrity seeding.

In addition, Porter Novelli was appointed by innovative green cleaning product range JAWS to lead and manage all communication aspects of its launch into the Australian market, while Australian-owned seed company Nuseed has tasked the team with the announcement of an exciting research collaboration.

Richard Muller, Managing Director, Porter Novelli Sydney, says: “We pride ourselves on delivering smart, strategic and creative public relations programs; our focus on results and innovation really sets us apart. Our momentum is due to the hard work and dedication of our team of experienced consultants who live and breathe their client’s businesses and brands.”

Porter Novelli is a global public relations leader and has been a pioneer in the industry for over 35 years. It brings the same innovation and expertise to the management of its own brand as it does to those of its clients. With offices located in Sydney and Melbourne and consultants in all major capital cities, Porter Novelli’s client roster includes the Australian Egg Corporation, Bupa Australia, BDO, Coles, Corporate Express, Diageo, Just Group, Macular Degeneration Foundation, MYOB, New Balance, PepsiCo, Walt Disney Studios Home Entertainment, Vaalia Yoghurt and Visa.

Source: Porter Novelli press release

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