Porter Novelli’s pop-up agency hosts casting call to win PR representation

Jack + Bill, Porter Novelli Melbourne’s pop-up PR agency, held its open casting call for 26 emerging designers on the weekend.  

The announcement:

July 30, 2011 –

Porter Novelli Melbourne’s pop-up public relations agency, jack + bill, turned the traditional marketing pitch process on its head and opened the doors of 1000 Pound Bend to 26 emerging Melbourne fashion, jewellery and accessories designers who pitched for a share of $30,000 in PR representation, at no cost.

The open casting call took place from 10am – 5pm yesterday and was an opportunity for the jack + bill judging panel, which included leaders across fashion, design, media and PR, to identify up to three of Melbourne’s most impressive design talent through a series of five-minute long auditions.

The panel interviewed some of Australia’s best emerging fashion design talent including Lady Petrova, Bento, Edenborough Evans, Where Lovers Lie, Terrence Towel and Alexandra Blak.

jack + bill panellist and Australian fashion guru, Alex Zabotto-Bentley was proud to be part of jack + bill, an initiative with the sole commitment of identifying and supporting emerging design talent.

“The most encouraging aspect of the jack + bill project was meeting really focussed, business savvy and talented designers who are absolutely ready to market their designs via this mentorship and support.

“These people are very researched and aware. I love seeing passionate people that have an understanding of the design business. This is an exciting project,” Mr Zabotto-Bentley said.

The jack + bill judging panel consisted of Peter Kent, Managing Director, Porter Novelli Melbourne; Briony Carland, General Manager, jack + bill; Alex Zabotto-Bentley, Director of AZB Creative and guest judge on Arena’s Project Runway; Sandi Sieger, Director and Editor-in-Chief, Onya Magazine.

Winning applicants will be announced in the coming weeks and up to three new clients will enter into a three-month public relations campaign under the jack + bill agency, drawing resources from Porter Novelli, Melbourne.

Source: Porter Novelli Melbourne press release


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