Podcast platform Whooshkaa hires Ensemble’s Corey Layton to create brand content
Australian podcast platform Whooshkaa is setting its sights on the branded content space and has appointed former Ensemble ideas director Corey Layton to spearhead the push, Mumbrella can reveal.
Whooshkaa’s new recruit Layton
Layton spent just over two years with IPG Mediabrands-owned Ensemble, and is the latest senior executive to leave the company as new CEO Melissa Fein looks to stamp her vision on the brand.
Prior to Ensemble, Layton had a long career in radio, beginning as an announcer on The Captain Turntable Show, he was the producer for Hughesy, Kate & Dave’s breakfast show on Nova Melbourne and had four years with Southern Cross Austereo as a producer for Fifi Box’s show, then as response and activation director.
Rob Lowenthal who founded Whooshkaa, a platform which looks to monetise podcasts with ads, said: “We’re excited to have Corey aboard to lead our expansion into audio content creation.
“He has a wealth of experience in client integration and has seen the demand for brand-led content through his work in advertising and radio. He is passionate, energetic and highly skilled.
“He joins us at a time when Whooshkaa is proud to be hosting Fairfax’s first investigative series, Phoebe’s Fall. The response to this audio series has been phenomenal.”
At Whooshkaa, Layton will be responsible for delivering podcasts created for brand partners.
“It’s about building content where audiences come first,” Layton said. “With consumers in control more than ever before, brands are moving away from interrupting the consumer experience to creating content they crave.
“We’re excited to help brands, publishers and influencers create authentic audio stories that people seek out and share. Our world-class technology supports great story-telling about everything under the sun and beyond.”
Mumbrella understands Scott Barnes, head of activations, and Lauren Joyce, managing partner for strategy and ideas, have also left Ensemble.
MFA Awards Grand Prix winner Dawson moves from Mindshare to Ensemble
However the agency has quietly hired one of the most promising media minds in Australia, taking last year’s MFA Awards Grand Prix winner John Dawson from media agency Mindshare, Fein’s former employer.
Yesterday Ensemble founder and former CEO Justin Ricketts was revealed as the new head of WPP AUNZ content marketing agency Agile Content Productions.
topics
Corey Layton
Ensemble
Melissa Fein
Phoebe's Fall
podcasts
Rob Lowenthal
Rob Lwenthal
Whooshkaa
Congrats Corey. Sounds like a great role and I look forward to following your progress.
Ensemble – Oh Dear! I have never seen an agency fall a part so quickly! Is there anyone actually left at Ensemble from the initial team? Has the new Ensemble actually won any new clients of late? Must be time to convert.
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Congratulations Corey, a great opportunity for you and for the entire industry to have someone with your radio and content marketing experience producing podcasts. Can’t wait to hear your first one!
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