‘Positively radiant’ school boy in new laundry brand ad
DDB Melbourne has produced a TV ad for the revamp of laundry brand Radiant focusing on the feeling of wearing clean clothes.
The ad goes to air this Sunday and features a young school boy who has the confidence to sit next to a girl on the bus because his clothes are ‘positively radiant’ – the brand’s new tag line.
Muddy Waters and clean shirts.
Your strategy is showing…and I like it!
Love it! You did a good job of ticking the mandatory of the ‘clean white shirt’.
@Troll
LOL
I know the boy that sits next to the girl he goes to my school and I’m in the same grade as him his names Hunter.