Postponed Australian Surfers Sunblock shark attack ad launches

A shark attack-themed print ad that was delayed after a bodyboarder was killed by a shark in September has finally been published.

The ‘Only protects you from the sun’ campaign for Australian Surfers Sunblock first broke in September – the week after a shark killed a bodyboarder in Western Australia. Agency Bondi Advertising took the decision to hold off on launching the ‘shark’ creative, opting for others executions to bring the brand’s proposition to life.

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