Powerade wants Aussies to ‘smash the sweat’ with limited edition summer of sport packs
Powerade has created a series of collectable summer sports-themed packaging aimed at encouraging consumers to “smash the sweat” of the summer season.
The limited edition packaging features imagery from a range of sports including rugby, cricket, basketball, tennis, soccer and athletics and are signed by Powerade ambassadors Greg Inglis, Mitchell Johnson and Andrew Bogut.
Mitchell Johnson
Appearing in-store from this month, the packs will be promoted in-store at point-of-sale and supported on social media channels in the build-up to summer with the campaign to be boosted through outdoor media as the summer sport season kicks off.
Sarah Illy, brand activation manager, Powerade, said: “We all love an Aussie summer, but with the hot, sticky conditions it becomes even more important to stay hydrated.
“So this summer we are challenging people to ‘Smash the Sweat’. Being a sports-obsessed nation, we decided to tap into that trend through our collectable sport-themed packs to encourage people to be active and stay hydrated.
“The limited edition bottles have been inspired by Australian sporting legends with the objective of keeping Powerade Ion4 top of mind for rehydration needs.”
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