Powerball tells Australians to ‘play by your own rules’ to win their lottery

Lottery game Powerball is encouraging Australians to be themselves and “play by your own rules”.

Created by Y&R Brisbane, the one minute ad features all different Powerball winners celebrating their win at a ‘Power Ball’.

Set in a large mansion the winners are seen skating on a surfboard, playing golf inside, stealing bread rolls, riding a motor bike and dancing.

Ben Johnson, brand portfolio manager of Jackpots, said Powerball has always represented transformation.

“We all dream of living life on our own terms. To do what we want, when we want. Winning Powerball gives people the opportunity to do that. To play by your own rules.”

The campaign will roll out across TV, cinema, social, digital and outdoor.


  • Client: the Lott
  • General Manager Marketing: Andrew Shepherd
  • Brand Portfolio Manager – Jackpots: Ben Johnson
  • Brand Manager – Jackpots: Gina Gilmore
  • Agency: Y&R Brisbane
  • Chief Creative Officer: Paul Nagy
  • Executive Creative Director: Brendan Greaney
  • Creatives: Shaun Egan, Sam Boyd, Chelsea Parks
  • Head of Strategy: Andrew Kolb
  • Client Service Director: Jo Millington
  • Senior Business Director: Lucy Flower
  • Account Manager: Vanessa van Dalsen
  • Producers: Ann Reilly, Kohbe Vela
  • Editor: Griffin Englander
  • Digital Producer: Karolina Sikorsky
  • Digital Developer/Animator: Anthony Collins
  • Retoucher/Finished Artist: John Shard
  • Production: Photoplay
  • Director: Lance Kelleher
  • Producer: Emma Thompson
  • Editor: Rohan Zerna (The Butchery)
  • Post Production: Cutting Edge
  • Executive Producer: Trelise Blade
  • Visual Effects: Steve Leacy, Glen Cone
  • Colourist: Justin McDonald
  • Sound Design: Mike Lange
  • Music: Level Two Music
  • Artist: Cajo
  • Track: Fancy Shoes

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