Powered by Nine’s The Idea Store event series returns

Powered by Nine’s The Idea Store will return on Tuesday 11 May 2021.

The announcement:

The Big Ideas Store, Powered by Nine, returns for its fourth year on Tuesday 11 May – and this year, they’re taking attendees sky high!

Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now.

More than 8,000 people tuned into last year’s virtual Big Ideas Store, and Director of Powered, Liana Dubois anticipates an even bigger turnout this year as the activation evolves into a hybrid event, offering attendees both in-person and virtual access.

“The Big Ideas Store has firmly cemented itself as an annual event for our agency partners and clients to get under the hood on how Powered, Nine’s marketing solutions division, thinks and works within the realm of marketing and creativity. The two-week activation will showcase our state-of-the-art new HQ, and bring guests closer to Nine’s ecosystem of brands in an engaging and interactive manner”, says Dubois.

“We’re now in our fourth year of bringing The Big Ideas Store to life, and clients tell us it’s one of the events they most look forward to each year.

“It’s our opportunity to bring the creativity of Powered and Nine’s brands to life on a mass scale. The Powered team are the glue that brings our unique assets together and give Powered the ability to create ‘water cooler moments’ on our marketing platforms across TV, digital, print and radio. Powered truly is the home of big ideas that make advertising famous.”

The Big Ideas Store will run from 11-21 May. The event will incorporate a pop-up retail space designed to help attendees think, see and feel Nine’s brands through a fresh perspective and inspire them with new ways to market to their audiences. The pop-up will be grouped across four challenged and evolving categories in marketing right now: Youth, Lifestyle, Christmas and Sport.

A series of client and content events will run simultaneously across the two weeks, sharing insights from some of Australia’s biggest thinkers, boldest leaders and best creative minds.

Brand new research will also be released as part of The Big Ideas Store sessions:

Nine has partnered with FiftyFive5 to explore the phenomenon of “living local” as we have travelled closer to home, and our inclination to support brands and businesses that align to community values has increased significantly.

The second research piece, in partnership with The Lab, looks ahead to the trends in retail, food and culture which will influence our purchasing decisions during the 2021 festive season.

“Powered is all about big ideas, big thinking and tapping the creativity, insight and inspiration that lives at the core of marketing,” said Dubois. “I am so excited for this year’s Big Ideas Store and the conversation and industry debate it will drive.”

Source: Nine media release


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