PPR partners with King Content

PPR has signed a strategic partnership agreement with content marketing firm King Content to offer clients integrated owned and paid content marketing.

The announcement:

Australian founded global PR brand, PPR, continues its evolution to a multi-channel communications consultancy with the signing of a strategic partnership with Australia’s leading content marketing firm, King Content.

The deal, which will enable clients of both agencies to access award winning content and communication strategy and execution, marks the next step in PPR’s journey to become Australia’s leading owned, earned and paid communications specialist.