PPR wins Zumba public relations account
Public relations agency PPR has picked up the account for the Zumba fitness dance craze.
The announcement:
Zumba Fitness—a global fitness phenomenon known as “exercise in disguise”—has appointed leading trans-Tasman communications agency PPR to manage its public relations within the Australia and New Zealand markets.
Following a competitive pitch, the PPR team has been selected to work closely with the largest dance, fitness and lifestyle brand in the world to oversee its communications activity, further raise awareness of the brand and empower the Zumba Instructor Network within Australia and New Zealand.
Allison Robins, PR Director for Zumba Fitness, explained that the choice to go with PPR was simple.
“We are happy to announce that PPR has been brought on board to join and promote our global Zumba Fitness phenomenon.”
“The agency has been partnered with a number of global brands for many years, the team has a strong understanding of what makes the Zumba community tick and we look forward to developing a strong relationship with PPR,” said Robins.
Since its foundation, Zumba Fitness has become the world’s largest and most successful dance-fitness program. With 14 million loyal fans attending classes on a weekly basis across 185-plus countries, the Zumba program has separated itself from other fitness programs by providing not just emotional and physical benefits (500-1000 calories burned in an average one-hour class) but also a social community for those looking to “party” rather than just “exercise.”
Now in its second decade of existence, Zumba Fitness further distinguishes itself in having become a lifestyle all its own—transcending media platforms via top-selling fitness DVDs (12 million sold); an apparel line capturing attention among industry giants; the No. 2-selling fitness franchise in video-game history (9 million sold); and Fitness Concerts™ touring the globe that feature famed artists live on stage.
Michael Pooley, General Manager at PPR Sydney said the team is proud to be partnering with such a prolific and innovative brand.
“With many of our staff already participating in Zumba Fitness parties on their own time, we feel this is a perfect match.”
“We have a strong belief and passion in the ethos of what Zumba is all about and we are looking forward to working with the amazing Zumba team to help them to expand the community here in Australia and New Zealand, ”added Michael.
Source: PPR media release
