PR agency aims to make the most of health promotion days

A PR agency says it is carving out a niche for itself as a specialist in promoting designated action days, weeks and months  for charities.

Palin Communications is currently working on PR campaigns for Prostate Cancer Awareness Month in September, Genetic Disorders Awareness Week (2nd-6th September) and International White Cane Day on October 15 for Guide Dogs NSW/ACT.  

It has also recently worked on Hearing Awareness Week (24 – 29 August), Loud Shirt Day in April for The Shepherd Centre and International Men’s Health Week in June for the Prostate Cancer Foundation of Australia.

MD Martin Palin claimed: “Promotional days and weeks provide opportunities for these groups to remind potential supporters of the important work that they do. They get to showcase the value of their services, raise issues and remind people that they are largely reliant on public donations for their ongoing success.”

He said that Hearing Awareness Week had generated 800 calls in a single day for Australian Hearing.


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