PR agency DEC picks up Clarks, Pedigree and Harris

Tim Burrowes

January 20, 2010 12:42

PR agency DEC Communications has picked up three new pieces of business – shoe brand Clarks; petfood Pedigree and Australian fresh food retailer Harris Farm Markets.

The two year old, Sydney based agency will implement Clark’s Back to School program, aimed at persuading parents of the importance of properly fitting school shoes.

As Mumbrella reported earlier this month, Clarks has also rolled out an ad campaign – created by fellow DEC client Whybin\TBWA\Tequila – on the same theme.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Andrew Juma 20 Jan 10

I recently saw the Clarks Ad on TV and it is such a good piece of advertising. Memorable and up there with the best in my humble opinion.

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matt 20 Jan 10

Now to convince them to bring Clarks’ iconic desert boots back.

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PR agency DEC picks up Clarks, Pedigree and Harris

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