PR agency DEC picks up Clarks, Pedigree and Harris

PR agency DEC Communications has picked up three new pieces of business – shoe brand Clarks; petfood Pedigree and Australian fresh food retailer Harris Farm Markets.  

The two year old, Sydney based  agency will implement Clark’s Back to School program, aimed at persuading parents of the importance of properly fitting school shoes.

As Mumbrella reported earlier this month, Clarks has also rolled out an ad campaign – created by fellow DEC client Whybin\TBWA\Tequila – on the same theme.

The year-long program contract for Pedigree will include PR strategies covering everything from puppy care to tan adoption drive.

Other brands the agency works on include Darrell Lea, Delta airlines, Electronic Arts, Mirvac, Macquarie Group, Selleys and Westfield.

DEC Communications (DEC) is starting 2010 with a bang, after being appointed to leading shoe brand CLARKS – a Pacific Brands license; petfood brand PEDIGREE – a division of MARS Petcare; and leading Australian fresh food retailer, HARRIS FARM MARKETS.

Established in February 2008, DEC’s client base has seen spectacular growth since inception. The hat trick of new clients came at the end of December 2009, following a period of competitive reviews.

DEC will be implementing the CLARKS’ Back to School program, which includes educating parents on the importance of properly fitting school shoes. The campaign also taps into the emotional connection parents have with the brand at this time of year.

The year-long program of work for PEDIGREE will see DEC represent the complete portfolio – with bespoke supporting PR strategies for everything from puppy care to the PEDIGREE Adoption Drive and sponsorship maximisation.

DEC’s work for HARRIS FARM MARKETS will involve the development and implementation of a 12-month communications program, designed to reinforce the brand’s commitment to quality, value and freshness within the Australian supermarket category. DEC will support the retailer across local store marketing, cause related activity and an array of stand-out brand building executions.

“We’re thrilled to partner together with CLARKS, PEDIGREE and HARRIS FARM MARKETS,” said Agata Kenna, MD of DEC Communications. “The communication strategies devised for each of the three brands apply best-in-breed PR thinking – plans that take the road less travelled and comprise clever ideas, sound channel planning together with a determination to deliver on our client’s commercial objectives. We’re looking forward to delivering innovative and high impact PR solutions.”

DEC is a full service PR consultancy specialising in both corporate and consumer communications. The agency is partnered with some of Australia’s leading brands including DARRELL LEA, DELTA AIR LINES, ELECTRONIC ARTS, MIRVAC, MACQUARIE GROUP, SELLEYS, WESTFIELD, THE MACQUARIE GROUP FOUNDATION and WHYBIN\TBWA\TEQUILA.


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