Foxtel launches TV ads poking fun at winter Olympics

Foxtel has launched TV ads co-written by Chaser founder Charles Firth offering a comical take on the sporting events held during the Olympic Winter Games.

The ads, produced by Foxtel and Sixty40, talk viewers through the rules, facts and figures of the various events Australian athletes are represented in.

One ad explains the luge. The voice over says: “Dubbed for the fifth year on a row as the most insane sport, the luge involves hurtling down a wall of ice at 150 kilometres per hour on a tin tray.”

“And if that wasn’t enough, some genius invented the double luge. Rarely have two men dressed in lycra have given the Australian audience so much pleasure.”

There are also ads explaining sports such as snowboarding, skeleton, biathlon and curling.

The ads were created to support Foxtel’s broadcast of the Vancouver 2010 Olympic Winter Games from February 13.


  • Producer: Stephen Hancock
  • Writers: Charles Firth/ Stephen Hancock
  • Animation: Sixty40
  • Voice Over: Gus Worland
  • Audio: Foxtel Television Centre
  • Foxtel Olympics Creative Director: Graham Burrells


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