PR agency embarks on ‘clean graffiti’ campaign for client

Ruby Public Relations have kicked off a ‘clean graffiti’ marketing campaign for their client body transformation specialist Ashy Bines.

The announcement:

In a Queensland first, Gold Coast based PR agency, Ruby Public Relations have embarked on a ‘clean graffiti’ guerrilla marketing campaign for their client, body transformation specialist Ashy Bines.

The campaign is designed to spread the message of the new Ashy Bines Transformation Centre with stencils and a high pressure water hose cleaning dirt from pavements.

Lucy Fisher, General Manager of Ruby Public Relations said it was designed to get people talking and introduces the Gold Coast to marketing innovation normally only seen in major cities.

“Major cities around the world like New York and London have all seen clean graffiti campaigns in their public spaces and we thought it would be a perfect fit for the Ashy Bines Transformation Centre. It fits with her ethos of clean eating and living,” said Ms Fisher.

“The Ashy Bines brand was one of the first Australian businesses to grow through social media marketing and the team really embraces innovative, creative marketing ideas, such as this one.”

Clean graffiti began in the UK and has quickly spread across the world with its eco-friendly credentials and eye catching technique. It is sometimes referred to as ‘reverse graffiti’ or ‘green graffiti’.

Ruby Public Relations is now one of the largest PR agencies on the Gold Coast. Their retained clients include Ashy Bines Transformation Centre, Surfers Paradise Alliance, UnderWater World SEA LIFE Mooloolaba, Experience Oz, Capri on Via Roma and Wyndham Cruises.

Source: Ruby Public Relations


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