PR agency Liquid Ideas hires client services director Laura Pietrantonio and announces a list of new clients

Public relations agency Liquid Ideas has hired Laura Pietrantonio as client services director.

Pietrantonio joins after two years at Hausmann, where she started as business director and was later elevated to deputy general manager.

Laura Pietrantonio has joined Liquid Ideas from Hausmann

Prior to Hausmann, she spent over five years at Elise Garland Public Relations, leaving as agency director in 2017.

In her new role at Liquid Ideas, Pietrantonio has become a member of the leadership team.

Liquid Ideas has also announced a range of new client wins, including the Mornington Peninsula’s Jetty Road Brewery and rum distillery Flor de Caña. The agency has already worked on the Sydney launch of the rum brand’s 30-year-old single barrel rum, V Generaciones, with an exclusive event at Restaurant Hubert.

The agency has also taken on PR, influencer engagement and event seeding responsibilities for Lyre’s crafted non-alcoholic spirits and Antipodes Water.

Joining Liquid Ideas’ hospitality client list is Liquid & Larder group’s Sydney restaurant, The Gidley, and Noosa Eat & Drink.

The agency is responsible for relaunching the Noosa Eat & Drink brand, as it was previously known as Noosa Food & Wine Festival. The team will work on the 2020 festival programme announcement and a series of consumer events leading up to the festival in May.

Liquid Ideas CEO, Narelle Craig, said in a statement: “More drinks clients in the agency equals happy days. In bolstering our senior team with Laura joining and our long-standing mix of lifestyle clients across food, hospitality, travel and entertainment, we’re having a great time and 2020 is looking good. We’re really proud of our awesome team for constantly raising the quality of our work, clients and relationships every day.”


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