Swisse taps into the adventurous nature of children to launch kids range of vitamins

Swisse has launched its latest range of vitamins for kids, tapping into the sense of adventure children feel when exploring their backyard.

The ad uses Swisse’s brand platform, ‘The Quest Continues’, which launched earlier this year, by highlighting the small quests experienced by children.

The campaign was created by Noisy Beast, which was acquired by Swisse in August 2017.

Noisy Beast also designed the packaging for the vitamin range, including a bespoke character illustration for each individual product.

A kids hub was built on the Swisse website, giving access to the Swisse Little Explorers Guide ebook that helps kids explore their backyard and local park.

Murray Bransgrove, creative director at Noisy Beast, said that the campaign represented the capabilities of the agency.

“I’m so proud of the work the Noisy Beast team has done to bring ‘Little Explorers’ to life. Yet another great piece of work for Swisse that builds on their overarching positioning of ‘The Quest Continues.’ We started with a packaging brief and did everything right through to media planning and buying – testament that Noisy Beast really can do it all.”

The campaign targets children aged two to 12 and their parents, across broadcast TV on the Nine Network.

Stuart Diamond, Swisse Wellness marketing director ANZ, said: “When we look to our agency to develop creative for a new range, we’re looking for work that’s relevant and compelling – creative that will connect the audience to the brand purpose, and lead to conversion. ‘For Little Explorers’ is a great example of this in action, with all 6 products in the new Swisse Kids range performing exceedingly well.”

The campaign has rolled out across TV, in-store and digital, with a social and PR strategy.


Noisy Beast:
Managing Director: Dave Brown
Creative Director: Murray Bransgrove
Senior Art Director: Mick Bakos
Junior Art Director: Josh Brown
Junior Copywriter: Shaun McFarlane
Producer: Claire Crawford
Account Director: Lucy West
Senior Account Manager: Alexandra Aaron
Global Engagement Director: Bec Ahern
Group Media Director: Ben Lynch
Media Account Director: Ashleigh Budgen
Director of Shopper Marketing: Carla Khzam
Head of Social & Content: Vicky Keeler
PR Account Manager: Annabel Jenkins
Social Media Content Manager: Aisha Imran
Designers: Megan Gu and Alice Shaw

Director: Jonathan Nyquist
Production Company: McFly Films
Production Company Producer: Hamish Roxburgh
DOP: Earle Dresner
Offline Editor: Seth Lockwood
Online Editor: Scotty Wilcox
Grade: Marcus Timpson
Sound: Front of House
Composer: Jonny Higgins


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.