PR agency Papaya signs MSC and ASC to support oncoming campaign

PR agency Papaya has locked in the Aquaculture Stewardship Council and the Marine Stewardship Council as clients “to support Sustainable Seafood Week”.

The announcement:

PR and Social Agency, [Papaya] has kicked off 2024 signing international non-profit organisations, Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) to support Sustainable Seafood Week (18 March to 1st April 2024).

The campaign is an annual occasion which champions seafood lovers around Australia that support their mission to ensure sustainable seafood for future generations.

To celebrate Sustainable Seafood Week, Papaya will amplify this year’s ‘Super Seafood’ campaign which focuses on how consumers can make sustainable choices amid the cost-ofliving crisis. FMCG heavyweight Simplot’s John West and I&J products champion the sustainable ASC and MSC ticks on the budget friendly canned and frozen products.

Papaya has supported the organisations in-house team on a campaign basis throughout the past four years focusing on celebrity chef engagement.

Papaya’s director and founder Catherine Slogrove is delighted to be working with the team again. “I love this year’s focus on affordability and our team is eager to get creative with tinned and frozen seafood. With the rise of the ‘tinned fish date night’ on Tik Tok, we are excited to bring sustainability to the forefront of the conversation,” she said.

Senior communications and marketing manager MSC Oceania, Alex Webb said Papaya was a natural choice for the team’s relationships with top influencers, “We are pleased to once again work with Papaya to celebrate the farms, fisheries, retailers, chefs and restaurants in Australia that support our mission. We are really excited about the buzz Papaya can create across both media and influencers to raise awareness about certified sustainable seafood,” Webb said.

Duncan Leadbitter, ASC commercial manager for Australia said, “As the cost of living rises, and the world population grows it’s more important than ever to raise awareness of affordable and responsibly farmed choices. We hope this campaign can help Australians understand how cheap and easy it can be to eat certified sustainable seafood,” he said.

This account adds to Papaya’s growing portfolio of reputable food, beverage and lifestyle accounts.

Source: Papaya

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topics Aquaculture Stewardship Council Catherine Slogrove Duncan Leadbitter Marine Stewardship Council Papaya

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