PR agency Theory Crew adds Palace Platinum to its client list

Theory Crew has won the PR account for Palace Cinema’s Palace Platinum offering.

The announcement:

Fast growing PR agency Theory Crew announces yet another client win with the launch of Palace Platinum by Palace Cinemas.

Palace Cinemas has appointed Theory Crew to work on the new first-class cinema experience Palace Platinum in timing with the opening of the Melbourne flagship located inside cosmopolitan Como Centre, South Yarra.

Theory Crew is responsible for the media and influencer campaign around the Melbourne launch later this month as well as other Palace Platinum locations in Sydney, Perth and Brisbane.

Managing Director Felicity Grey said that Palace Cinemas is an iconic Australian brand. “We’re proud to be working alongside the Palace team to bring Palace Platinum to life. This cinema experience is truly first-class and will leave guests enchanted with this new level of luxury cinema,” said Grey.

The new account win follows the agency’s slew of new account wins welcomed just last month in April.

“This financial year has been a whirlwind for Theory Crew. We’ve taken on over ten new accounts giving us the opportunity to grow our team of PR and social specialists,” added Grey.

Source: Theory Crew press release


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