PR agency Theory Crew wins three new accounts

PR agency Theory Crew has won three new clients: Tilda Rice, Indian curry brand Patak’s and Eloments tea.

The new accounts extend Theory Crew’s client list following the additions of Crumpler, Master & Dynamic, Pure and Lifewealth Group in October 2018.

Theory Crew will be responsible for driving awareness of the Tilda Rice and Patak’s brands, and will work on the launch of Eloments’ vitamin-enriched tea in Australia.

The agency will be looking to engage food and health content creators to produce relevant lifestyle content for the brands.

Theory Crew founder and managing director, Felicity Grey, said in a statement: “This year is shaping up to be a highly successful year for us, demonstrating that smaller agencies can work successfully with big brands across the globe.”


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